vibram five fingers men flow black selected 2011 autumn winters

Time to go back to 2000. Back then, the domestic market that loud clothing brand Vibram Five fingers TrekSport numbered, mostly widely used brand 5finger. For foreign brand 5finger supporting the coastal area of the enterprise in the country, the high speed development of economy, the steps of the consumer upgrade also go the faster the east wind, with production and 5finger processing of accumulation of first bucket of gold, started up the marketing campaign for GaoDa, starting a magnificent and 5finger victorious made brand 5finger sports, channel joining chain expansion with rapid follow up, more than 10 years time, the great river north and 5finger south surges many brand 5finger name.

And 5 finger shoes big shoes clothes than industry, sporting goods industry smaller, less benchmarking, follow the effect was play incisively and 5finger vividly, old two imitate eldest brother, the second and 5finger third imitation, operation mode almost copy, it's difficult to distinguish between consumer products, store space image basic identical and 5finger homogeneity become take a big label shoes industry.

Time to 2012, after 2005 ~ 2010 gold five years of growth, the sporting goods industry ushered in the growth of the adjustment period. Anta, special steps have announced more prudent set up shop, and Vibram Five fingers Bikila the 2012 years ago by two quarters of the order of the increase. Horse is announced, the number from more than 7800 stores will be adjusted to 7000 or so.