Recently, the sponsorship of the Forum Organizing Committee of China's advertising trends, Air Jordan Shoes magazine hosted the third classic spread Tigers Awards results were announced, the Nike virtue of O'Connell Jiangsu Satellite TV " You Are the One " integrated dissemination of marketing case won the 2011 classic communication campaign Silver Award.
In 2011, nike free and Jiangsu TV "You Are the One " for deeper cooperation, Nike hand in the program site for each pair of male and female guests donated a pair of glass slipper, as a witness of love. In July the same year, Nike formally signed Meng non- recommended person for the Nike Collection and together, "You Are the One "into Dalian, and the audience to experience the fun of a blind date. Through a series of integrated media, Nike increasingly enjoys popular support, the Nike brand awareness and reputation has been further enhanced.
Third China nike shox contest since it's launched in February this year, has been the industry's enthusiastic participation and great concern. Which communication campaigns to award of the 2011 classic (case) " the dissemination of case collecting works for advertisers, Nike excellent marketing and media planning, finance and insurance, home appliances home, transportation, digital products, food and medicines, daily necessities, clothing jewelry and other industries, has received a total of nearly five hundred entries cases screened over 130 short-listed cases,http://www.nikeshoesnz2012v.com/ more than 30 judges of first instance, into the final assessment.
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