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Because the brand cognition chaotic creates immediately in view of the difficult position which nike nz, the author gives the suggestion to be as follows: First is "has the patch" for the brand. The Nike brand needs at the right moment to make complied with the market the change, "has the patch" for the brand - - the basis actual situation to supplement for the Nike brand connotation.

For instance after realizes the flier series the classical style appears the hackneyed stuff day after day, nike air max simply on a large scale carries out restores the old the series to promote the duplicate stereotype shoes, for once was the Jordan fans presently the opportunity which creates for office worker's people remembers past times, becomes "the classics" for "old style" the patch, let turn "the tidal current" "obsolete", finally let the brand glow the vigor. In front of 90 once was the Nike brand user,http://www.nikeshoesnz2012v.com/ the brand rallying point still existed in them, Nike Corporation only had to do was found the appropriate method "to retrieve" them.

Next is "the strengthened cognition, the multi-brands or are the solution". Mentions the cheap nike shoes brand we often to be able to think some things, for instance, Zara represents the quick fashion, LV is representing luxuriously, this is "the brand cognition". Nike Corporation after change brand and slogan the error opportunity, well has not transmitted own Nike brand core idea subsequently to strengthen the brand cognition.

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