In China can be defined as the nike shox brand, 574, in the course of this, 1.7% (top ten brand accounted for 58% amount of shipments, 3.5% brands accounted for 72%,8.7% brands accounted for 85%. In 2011, the sales the first Pathfinder accounted for 13% of Nike in China market, the first three Pathfinder, Colombia and total shipment amount for 34% market. Thus, relatively high concentration of Nike brand for the Chinese market.
China nike free distribution channels,http://www.nikeshoesnzz.com/ shanghais accounted for 65%, street-side shops accounted for 28%, network 7%. Current Super channel rule, Nike Terminal numbers occupy an absolute advantage, anatomizes in China's current development situation. According to mature Nike market observation, perhaps within a certain time, China shanghais pace of expansion will continue for some time, but from the perspective of trends, shanghais ratio will gradually decline, sales professional Nike channels would be inevitable trends.
In addition, nike air max online sales channels, although the Nike online sales in China is a hot area, but in the outdoor area, the network eventually evolved into what the proportions of 7% situation with a very large non-deterministic. How to solve the price war in the Nike online sales, business credit, exclusive marketing system, regional dealers issues need to be resolved.
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