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The nike air max brand business gross profit margin decreased 10.6 % to 53.9 % and even shop from between 3119 to 2550. In a move that raised production costs are affected by, and on the other hand the Nike group in order to speed up and reduce the Inventory liquidation Nike quarter sales of the products have been discounted, as well as adjust Nike distributor policies to further give it to your reseller. However in contrast performance declines sharply at the end of last year, down 35.7 % have been improved.

After declining nike shoes trend this year, the first half sales revenue $1.61 billion, down 28.5 % compared to the same; gross margin declined to 37.7 % in 2011,http://www.nikeshoesnzz.com/ a 2.2 % decline. Chief Executive Officer Nike license, frankly speaking, it is expected that there will be no second half of this year, the better, Nike the foremost priority is the inventory.

According to Hsu chi, nike nz to retailers for 3.9 % of the volume discount, compared with the previous 4% discount for low, causing gross profit and gross profit margin decreased. But the current Nike is also considering a further increase of the terminal, it is expected that margin discount will be reduced even further, while it is expected that the inventory to the next year the First, the season 2 will see the results.