From its inception, nike heels high positioning in high brand strategy, advertising starting from CCTV and Hunan TV; voice, with the NBA expand comprehensive cooperation; and on the marketing strategy, Nike has taken such strategy, starting with two or three lines of urban plunge, then gradually move closer to first-tier cities penetration and slowly increase the price and part positioning.
On March 16, 2010, after successfully listed in Hong Kong in September last year, Fujian nike nz sports publication 2009 annual report for the first time, the report shows: 2009 Nike sales amount 3.095 billion yuan,http://www.nikeshoesnz2012.net/ an increase of 51.6%; 67.1% net profit growth, amounting to $ 628 million RMB.
Within a year, nike air max reported net profits of 67.1% growth? Thanks to Nike from two or three cities to cities surrounded by penetration strategy. With most of the tips to cut costs to improve margins in different, Xu Zhihua said Nike profits increase largely coming from the product price increase and cost advantages are not obvious.
http://www.nikeshoesnz2012.net/
没有评论:
发表评论