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"In fact, the nike shox brand began to realize the game platform role, in the 2000 Sydney Olympic Games." Nike Group Chairman Xu Jingnan analysis,http://www.nikeshoesnz2012.net/ one important reason is that the popularity of TV, make communication easier.

Also at the Sydney Olympics, "boy" Kong Linghui beat's Waerdenei, harvesting the singles Grand Slam, overnight.His "I choose, I like" advertisement, also through television, newspapers, magazines and other way, let the whole nation remember the nike shoes brand.

According to the official nike free statistics, annual sales increased by 35%, signed in 1999 the cost is 800000 Yuan. In the office building interior, still hanging Nike board chairman and CEO Ding Shizhong and Kong Linghui group photo, when Ding Shizhong had reached the age of 30, entering the thirty years of age.

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