Product and technological innovation - Over the years, Air Jordan Shoes technology investment has remained at 3% of the total income. In the sporting goods business in China, first established the sports science laboratory audit by the National Development and Reform Commission, and in the end of 2009, to become the first company in the sporting goods industry, is also the only one "National Enterprise Technology Center ". Nike Sport Science Laboratory has obtained 40 national patents, and has become one of the makers of the sporting goods industry standards.
Management Innovation - nike air max not only hired AT Kearney, McKinsey, and other world-class consulting firm providing management consulting for the company, and hired a consulting firm in America's organizational structure and a comprehensive set of performance appraisal system design. The company realized that the large-scale enterprises do not necessarily like, we should always review the performance and cost of management, often pay attention to strategy and organizational structure "," team and the company's business requirements, distributors and company performance ", suppliers and the company's business requirements, " these four aspects of the match, the ongoing Nike operational efficiency, the optimization of the organizational structure in order to maintain Nike competitiveness.
In the Olympic year, Ding Zhizhong is focusing on the domestic market. He said, " China's domestic market solidly to do so thoroughly. We have over 13 million people, have such a huge market demand, there is room to grow several times, nike free is no reason to do this first. Nike is only this place does its only basis, have the ability to explore other areas. "
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