Some people say, nike free run 2 B2C simply do not earn any money. It does not appear to be groundless statement, now with the Nike e-commerce overall operating state and environment more and more real exposed, which embarrassed and bottleneck is gradually shown in front of people.
In this state, the nike heels B2C industry also mentions the wonderful. Gross margin is still the heart of headache. Generally speaking online sports brand of wool interest rate is about 20%, while the 20% inside but also the burden of logistics, warehousing, labor costs and other expenses, the Nike B2C do not earn any money at all.
On one hand, this year nike shox vertical field B2C in supply, inventory, gross margin, both from danger; on the other hand, dealers are looking for new profit point, along with the rising cost of Nike industry scale, profit "will be more and higher". At present the industry average gross margin of less than 10%, to realize the profit should be the index to 25%-30% is possible.
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