MaJiLong said China nike shoes industry at present do in unprecedented difficulties and challenges; the situation has been very serious. China has many 20000 sports goods production enterprise, these Nike production and processing enterprises mainly but also have quite a lot of enterprise began to do his own brand. Good technology, strength, competitiveness in the market can survive; it needs to be constantly enhancing the Nike enterprise research and development ability, strengthen product innovation, and adopt new marketing strategy.
For now, the adjustment of the nike nz industry may go on for two to three years, if the international environment has not get better, you may need more time. Individual brand has already happened last year 50% of negative growth, the original year profit growth to stay above 20%, 2012 years of Nike earnings possible negative growth, talk about this problem again next year when the situation may be more severe than this year, but 3-4 years later, Nike will happen qualitative leap, will from a regional brand into a national brand, then become an international brand. With the passage of time, China also can appear a proud international big sports brand.
2011-2012 nike Chinese college students' football league final north this morning in the state general administration of sports qinhuangdao training base for starters. The first round match our province shijiazhuang college's 1-0 loss to the economic team nanyang polytechnic institute team. The Nike by China university student sports association event, China football association, Chinese university sports association football clubs sponsor, Nike Company named sponsorship.
http://www.nikeshoesnz2012.com/
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