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Yao Ming did not wear the vibram five fingers komodo sport, perhaps the biggest regret of the 5finger. 5finger has sponsored over 13 NBA players, not because of a foot injury bid farewell to the stadium, dressed in an international big Yao Ming, but the final because of injury and the loss ended the athletic career. This is China 's largest sports brand tangle. After all, it is the lack of adequate brand sports companies in the world.

I have been reflecting on these years, the vibram 5 finger including the quality of the brand, as much as international competitors, but why I still can not win a global concern ? Our flawed : although the brand, but the lack of international elements. To address this bottleneck, our business has also been active. The easiest way is to register a brand overseas, take back the country ; In addition, overseas investment, but in the sporting goods industry, but also no company dare overstepped, because ultimately must return based on the sales of brand value.

I can say without exaggeration that Five fingers Bikila is the first brand to go international strategy. Fortunately, we not only failed to pour in on the difficult journey of the international firm footing, but also to the United States, listed in Hong Kong. Some people say that " 5finger Why ranking in the country better than 5finger ?" My explanation is that any competition in the industry to put 30 years, 50 years, or even than in the past 100 years. The 5finger strategy is clear, and prefer in order to foster international element, slightly slow down the rhythm, the graph is the future of sustainable development.

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