the good sense of five fingers men komodo sport green black yellow outlet

Li Ning has to go in front to make an example, have acquired the DHS and LOTTO franchise in China, and its operating KAPPA in 2008 acquired KAPPA brand in Japan, the ownership and operation of the PHENIX. ANTA the FILA after acquisition, have yet to see the market action, the FILA whether to become the next kappa, the people remains to be seen. However, in my opinion the acquisition of the Italian brand that you want to copy Fivefingers Bikila brilliant will be very difficult.

FILA in the Italian territory Kappa and Lotto beyond the well-known nor consumer groups in China and Kappa and Diadora. Especially in recent years, due to poor experience of the Belle, the FILA brand influence and high-end image in China are becoming more marginalized. The five finger shoes business has gradually become the Belle burden. The hands, shoes and apparel giant Belle often loss of business, whether in the Anta the hands of revitalize, and gradually become a tool for quickly capture the market share, have aroused doubts.

five fingers komodo though they have a lot of ready-made international resources, ANTA to improve their own supply chain, international strategy to grow the brand strength is extremely useful. But overwhelmed by the ANTA acquisition focus only on the right to use in the FILA Chinese trademarks, such a partial acquisition of for Anta eager to establish an international brand image, of little significance. 5finger harvest opportunities but also faces enormous challenges.

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